The company launched its website in the US in 1999, and kept moving forward in digital. The company now operates some 2,300 stores in 33 countries worldwide, with more than 430 stores across the Americas.
Sephora’s beauty retail concept was founded in France by Dominique Mandonnaud in 1970, and acquired by LVMH Moët Hennessy Louis Vuitton in 1997. Here’s an inside look at how the company has digitally transformed the beauty space to better meet the needs of customers and dominate the market–in a rapidly-changing retail environment. “That’s how we approach things, and as long as we’re doing it through the lens of our customer and finding ways to simplify and enhance their shopping experience, we’re willing to put focus there.” “It’s about being open to new ideas, and working with partners to develop the right solutions–and being willing to do things that maybe our clients don’t even know that they want yet,” Laughton said.
SEPHORA COLOR MATCH SKIN
While other cosmetic companies rely heavily on department store sales, Sephora offers customers a number of tech options that allow them to personalize their shopping experience by trying on makeup virtually using AR, matching their skin tone to a foundation with AI, and sampling a fragrance via a touchscreen and scented air.įurther, in Sephora’s Innovation Lab, launched in 2015, a team of executives hired from the marketing, product development, and technology industries source, develop, evaluate, test, and ultimately launch new offerings and technologies for shopping in the store and online. So we know to be successful as a retailer, we’ve got to be where our clients are, and give her tools and experiences that meet her needs.” “We are very focused on our customers, and we know that her life is increasingly reliant on digital. “Digital and innovation have always been part of our DNA at Sephora,” said Mary Beth Laughton, Sephora’s executive vice president of omni retail. It’s Sephora, the industry-leading chain of cosmetic stores that has leveraged digital transformation to take pole position as the number one speciality beauty retailer in the world. Like many Silicon Valley startups, its team develops and pitches cutting-edge solutions and customer service experiences, promising to make life easier for its consumers.īut, this is no robotics company or maker of self-driving cars. In San Francisco’s Dogpatch district, a research laboratory explores new products that tap augmented reality (AR), artificial intelligence (AI), and RFID technology. Here's an inside look at its successful digital transformation. Pimp Joker is all I need in my life! The grillz, the cane, the long purple croc coat, it’s all sheer perfection.How Sephora is leveraging AR and AI to transform retail and help customers buy cosmeticsīeauty retailer Sephora followed customer technology trends to command the cosmetic industry worldwide.
How’s Joaquin doing with that twisted AF role?Īs for me? Well, Jared ruined all other actors for that role as far as I’m concerned. Sephora Color Enhancing Lip Oil is available now and so, is the Joker trailer for your geeky viewing pleasure. And here in, lays the problem for me, why release this in a single shade!? Why not do a few!? Are there plans to expand the collection with more shades soon? I have doubts! Looks like Color Enhancing Lip Oil is a one-offer but hey, it’s an affordable $10 bucks and maybe it’ll a more hydrating version of Clinique Black Honey! From the looks of things Sephora went all Clinique Black Honey on us with the shade. A lip oil in a solid form that’s loaded up with hydrating ingredients and provides a hint of color. I mean, here’s a product that has a ton of interesting potential. Sephora Color Enhancing Lip Oil is a totally weird release of a product.
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